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WHY COLOR MANAGEMENT MATTERS FOR YOUR BUSINESS By Jay Roberts Companies today are showcasing their brands everywhere: on buses, posters, banners, signs, apparel, exhibit graphics, and decals, usually with help from more than one print shop, and almost always with production from several different types of print technology. The result is that print shop providers are often being tasked with [...]
Why Color Is a Management Issue? In this article, Marty Davis, President of Alder Color Solutions, explains how and why color management affects profitability and why upper management should be concerned and involved (Watch Print Geeks Jim Raffel and Shelby Sapusek talk with Marty Davis about color management here.) By Marty Davis, President at Alder Color Solutions Color management is a [...]
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